1. Tentracks.co.uk is a platform for the marketing and retail of music which responds to online music listening culture in a way that has not been achieved to date by the major music industry.
2. Sets of 10 bands provide a track each per month. All 10 are available to listeners for £1 per month (or £10 per year).
3. The bands involved cross-promote each other via their social networks.
4. The tracks are also advertised each month in free arts and culture publication The Skinny, who are partners in the business. The Skinny distributes 32,500 copies around Scotland every month.
5. Over time, the listener-base will grow, providing significant fees to each band for their work.
6. Musicians give tentracks.co.uk no ownership rights, and have the freedom to remove their track from the site after its release month has ended (though there are incentives to stay on).
7. At as little as 10p a track, the price structure is almost but not quite 'free'. This is great value for the listener, and means artists are remunerated for their exposure in a way that is not possible from most free downloads, illegal or otherwise.
8. We understand the benefits of radio-play and commercial broadcast, and do not impede other income streams for musicians. Tentracks.co.uk is licensed by MCPS-PRS.
9. The tracks are without the restriction of DRM.
10. Scotland is well placed in terms of geography and creative potential to be host to this new, more economical and honest way of doing music business, but we are looking for partnerships elsewhere in the UK and internationally. If you'd like to work with us, get in touch.
It has taken a lot of help to begin from an idea alone, and Ten Tracks being in existence is a direct result of people's faith in it as a valuable thing. Thanks are due to everyone who has been so positive, particularly:
Thanks to Matt MacLeod for a lovely website and late-shifts to pull the thing together.
Thanks Matt.
Thanks to Sophie for having faith through the valleys of doubt...
Thanks Soph.
And to Dave Kerr for invaluable advice, patience and support at crucial monents.
Thanks Dave.
Thanks to David Lemm for his excellent artwork!
A massive thanks is also due to the artists and managers who have had faith in our fledgling idea; we look forward to working with you more as the thing progresses.
Finally, thanks to everyone who buys music this way!
Yours indeed,
Ed and Rupert.
Cheers!
Last Updated about 1 month ago